Why Do Coupons Exist? | Compound Interested Ep. 4

What do you think this Why Do Coupons Exist? | Compound Interested Ep. 4 video?

Why Do Coupons Exist? | Compound Interested Ep. 4

More than 320 billion paper coupons were distributed in the U.S. last year, but less than .4 percent (yes, that’s four-tenths of 1 percent) of them were redeemed. So why do manufacturers spend valuable resources to make and distribute them?

One big reason: Coupons are a useful weapon in the behind-the-scenes battle manufacturers often wage with retailers to get new products on the shelf.

Catch up on more episodes of Compound Interested:
Watch: “Is organic food a rip-off?” – bit.ly/2nX05oz

Watch: “Why so many tech companies are valued at over a billion without making a dime in profit” – bit.ly/2mjl4RV

Subscribe to VICE News here: bit.ly/Subscribe-to-VICE-News

Check out VICE News for more: vicenews.com

Follow VICE News here:
Facebook: www.facebook.com/vicenews
Twitter: twitter.com/vicenews
Tumblr: vicenews.tumblr.com/
Instagram: instagram.com/vicenews
More videos from the VICE network: www.fb.com/vicevideo

Share This Page