What do you think this Why Do Coupons Exist? | Compound Interested Ep. 4 video?
More than 320 billion paper coupons were distributed in the U.S. last year, but less than .4 percent (yes, that’s four-tenths of 1 percent) of them were redeemed. So why do manufacturers spend valuable resources to make and distribute them?
One big reason: Coupons are a useful weapon in the behind-the-scenes battle manufacturers often wage with retailers to get new products on the shelf.
Catch up on more episodes of Compound Interested:
Watch: “Is organic food a rip-off?” –
Watch: “Why so many tech companies are valued at over a billion without making a dime in profit” –bit.ly/2mjl4RV
Subscribe to VICE News here:bit.ly/Subscribe-to-VICE-News
Check out VICE News for more:vicenews.com
Follow VICE News here:
More videos from the VICE network: www.fb.com/vicevideo