What do you think this The bizarre rules that prospective NCAA athletes must follow – VICE on HBO video?
College athletics have seen explosive revenue growth in the last three decades, fueled by media contracts and corporate sponsors. In order to enter this system, the NCAA requires players to forego profits, and instead offers them scholarships and access to state-of-the-art facilities.
But as college sports have become a multi-billion dollar industry, the question now being asked in U.S. federal court is whether it is fair that the athletes who drive these revenues are prohibited from receiving payment. VICE correspondent Gianna Toboni travels the college sports landscape, meeting with athletic directors, coaches, sports marketing minds and the players themselves to see the role money plays in amateur athletics today.
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