The Lingerie Brand Doing What …

Playful Promises is a gender and size inclusive lingerie brand. Founder and CEO, Emma Parker, worked as a stripper for 11 years to save up enough money to start the brand.

For Playful Promises’ anniversary shoot, Emma invites Leyna Bloom, an outspoken trans model who recently called out Victoria Secret for their exclusionary practices, to be the face of her latest release. In a world where everything is “PC” and companies rep the “inclusivity” badge, what is the nuance in inclusivity? How exactly can someone create a product tailored for all body types, skin tones, and genders? Is it possible to create a brand where everyone feels sexy?

WATCH NEXT: One of Fashion Icon Karl Lagerfeld’s Final Interviews —

Click here to subscribe to VICE:

About VICE:
The Definitive Guide To Enlightening Information. From every corner of the planet, our immersive, caustic, ground-breaking and often bizarre stories have changed the way people think about culture, crime, art, parties, fashion, protest, the internet and other subjects that don’t even have names yet. Browse the growing library and discover corners of the world you never knew existed. Welcome to VICE.

Connect with VICE:
Check out our full video catalog:
Videos, daily editorial and more:
More videos from the VICE network:
Click here to get the best of VICE daily:
Like VICE on Facebook:
Follow VICE on Twitter:
Follow us on Instagram:

The VICE YouTube Network:
VICE News:
VICE Sports:

Share This Page